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The premier destination for fine jewelry rentals

Our mission is to provide a new way to experience jewelry and to make the world’s most beautiful jewels accessible to all. When you Flont a jewel, you also help the world by enabling sustainability which earns you a double high five. Learn all the ways to Flont below.


About Flont

Flont is your online destination for borrowing unlimited fine jewelry. Founded in 2017, Flont is a pioneer in jewelry rental, delivered to your door each month. Our team consists of some of the leading consultants in the jewelry industry, allowing our collection to be carefully curated to only the finest pieces. Flont offers monthly memberships and 4-day jewelry rentals, allowing anyone to access high-end designer jewelry.
We maintain exclusive partnerships with leading artisan designers, and regularly acquire exceptional pieces from global brands for our Vintage & Signed Collection. This "jewelry as a service" concept, or JaaS, allows members to regularly refresh their jewelry box, while mixing and matching for any occasion in their life - from work to weddings.

Headquartered in the heart of Manhattan, our showroom overlooks Rockefeller Plaza and is open to members on an appointment basis.
Our Flont office and showroom contains a full service workshop, where we maintain and polish all of our items to ensure that every jewelry piece is like new for every client.


Flont promotes fair trade for artisan designers. As consumer traffic moves online, jewelry retailers force designers to finance all the inventory. Designers are often being paid two years after the initial outlay for materials. Some consumers purchase jewelry, only to return it after days or even months of use, borrowing and damaging jewelry at the designer's expense.

Flont provides unique financing to its designers - we purchase much of our jewelry up front, and pay a monthly lease on the rest. Designers use this constant cash flow to fuel their creativity, designing wonderful pieces for our clients.

Jewelry sharing promotes sustainability. The sharing concept itself is better for the environment. Each jewel is being enjoyed regularly, by more consumers, rather than spending most of its life in a dark box. We recycle all materials from used-up jewelry and select designers who use recycled materials. We consider sustainability in everything we do, such as our reusable packaging.